Exclusive Interview With Viresha


With her mesmerizing debut single "Flow of Life," Swedish DJ and producer Viresha steps into the game—a soulful blend of organic house, afro, tribal, and downtempo beats. She's 48, but don't let that mislead you—she's living, breathing proof that it's never too late to pursue your dreams. A survivor of breast cancer, author, and soon will be attending Tomorrowland Academy, Viresha is a force of empowering perseverance and new life. We talked to her about the journey that went into her debut, how she works, and what it's like to take life—and your dreams—at any age.

1. First off—congratulations on your debut single "Flow of Life." It's emotional and powerful. What's it like to finally bring something that's so personal and also self-produced to the world?

It feels like a gift. A gift from me to the listeners with inspirations to live life in the power of now. 

2. You describe "Flow of Life" as a ride through life's emotional waves. Can you delve further into your creative process—what inspired you to make this song, and how did the whole process from the very idea to the last mix happen?

It was actually a project for my mastering in school that started this song. I had another project going on then I just got in to a flute tone and started to build up different layers around that. It took me to different sounds and samples. And suddenly I had build the song and during the process I took away the flute tones. But I still thank them to showing the way to create “Flow Of Life”.

3. Your music merges genres like organic house, tribal, and downtempo with almost spiritual intensity. How did you develop your unique voice as a producer and artist, and what kind of space do you envision your music opening up for those who listen?

My voice as a producer has grown out of my own life journey. I came into this industry without any expectations. That gave me a freedom to experiment and let emotions lead the way. I've always been drawn to rhythms that move the body into a flow. And to melodies that open up the heart. I want to create a space where the listeners can let go and maybe come a little closer to themselves. Through both dance and stillness.

4. You took a bold step into music production and became an artist at age 48 —how has that been for you, and how have you handled any challenges or self-doubt that occurred during the journey?

I haven’t had any doubts about myself and I don’t think about my age. And that's something I love about myself and my age has never been an issue for living my dreams. So it has been beautiful and it's never too late.


5. Ageism is still a very active issue in the majority of creative industries, music included. Did you ever have to deal with its presence in your career—and how do you stay grounded in your sense of purpose and enjoyment despite that?
 

No I have never had any problem regarding the age and if it's the case I just stay strong in the mantra that age is just a number. And I also take it as a positive thing to have experienced music scenes of the 80s 90s and 2000s. That's some good tools to have during this music journey.

6. Surviving breast cancer, being an author, and now an artist, you're clearly one who embodies strength and change. How do you see women—especially women over 40—being engaged with redefining stories in the music industry?

After surviving breast cancer I became even more aware of how important it is to listen inwards. And to follow your inner voice, regardless of age. We need more stories of courage and woman over 40 carry those stories. I see it as a strength to enter music with that experience. And I hope to inspire more women to take space no matter where they are in life.

7. You're heading to the Tomorrowland Academy this summer, and it's such a milestone. What do you hope to learn from that experience—and how does it connect to your overall vision for your music career?

I hope to get some good contacts that can help me as a producer and a dj. To connect is important and to show up and show yourself with your inspiring energy. Tomorrowland has always been a dream to join and now I’m gonna learn from them so its an amazing feeling. Sometimes it feels like a dream =). Will see where it takes me but I feel positive energy about it.

8. You are an inspiration—what do you say to women who would see it as being "too late" to realize their calling in music, visual art, or any other field of creative vocations? What do you tell them?

I always want to inspire all people to do what they want to do. And you can do it now. It's only yourself and your thoughts that stand in the way of your dreams. When I'll be lying in my death bed I don’t wanna feel like I didn’t pursue my dreams. I wanna feel like I did all I could and be happy in my heart about it.

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