"Ego Tripping": MAAME’s Slow-Burning Anthem of Self-Realisation

There is a certain vibe in the air when an artist is starkly definitive about who they are — and will not be negotiated for by anyone. UK alt-pop and R&B singer-songwriter MAAME has made a name for herself with songs that swing wildly between vulnerability and offense. Her sound glimmers with fuzzy textures, unapologetic lyricism, and an unapologetic deep emotional undertone that is not afraid to dive into deep water. With her latest single, "Ego Tripping" (out August 1st), she dives headfirst into the complicated ache of realising you’ve been cherished not for your heart, but for the way you’ve polished someone else’s pride.

Based on shining synths by Neil Sullivan and grounded in Chris Durkin's densely layered guitars and pulsating beat, "Ego Tripping" is a slow-burner. It starts off as a gentle whisper, asking you to get caught up in its world, before the wave of feeling begins to build. The track is charged with an intense mix of regrets and impotencies — the bitter clarity that arises when the rosy-tinted spectacles smash. MAAME’s voice carries the ache like a confession you’ve been holding in for too long, delivering each line with equal parts tenderness and resolve. 

This is not the sound of wallowing. This is reclamation. Even in its melancholy, "Ego Tripping" feels like an awakening — a reclaiming of space in your own narrative. MAAME takes her influences — Billie Eilish's brooding sensuality, Lana Del Rey's cinematic desolation, and FKA Twigs's otherworldly daring — and makes them entirely hers. It's distant but not abstracted, intimate but not fragile, and personal enough to make you believe she's singing your story.

From her roots in Kent to her current Leeds base, MAAME has laboured in the shadows — but with unwavering determination — towards a foothold within the UK alt-R&B scene. With Amazing Radio as her support on both sides of the Atlantic, and past visits to networks like York Calling and Beach House, she's already making an impression on those who know an imminent force when they hear one. "Ego Tripping" is another rung of that climb — a song that doesn't just exist in your head, but gets into your bones, telling you that recognizing your worth is the first act of rebellion.

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